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Nuestra Comunidad

Nuestros negocios son la piedra de toque de Calle 24 y del Distrito Cultural Latino. Muchas de nuestras empresas y organizaciones sin fines de lucro han sido anclas de la riqueza de la cultura, la comida y el carácter de Calle 24. Es importante fortalecer, ayudar y mantener estas pequeñas empresas familiares para el futuro.

A través de nuestra promoción y asociación con el entonces supervisor Davis Campos, pudimos establecer The Legacy Business Program, que brinda asistencia financiera y legal a empresas que han estado abiertas durante más de 30 años. Negocios como Casa Sánchez, La Victoria Bakery, La Reyna Bakery, La Argentina, La Palma, El Nuevo Fruitilandia y La Gallinita continúan anclando el corredor, y lo han hecho durante más de 50 años.

Actualmente, muchos de estos negocios continúan la tradición familiar con la 2ª y 3ª generación al mando. A medida que aumentan los alquileres y los costos de hacer negocios en la ciudad, debemos encontrar formas de responder a un clima que cambia rápidamente y apoyar a nuestros comerciantes. A través de nuestra asociación con Invest in Neighborhoods a través de la Oficina de Desarrollo Económico y Laboral de SF, brindamos programas y servicios de fortalecimiento comercial.

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People & Blogs

santana, drum, sapo, dakila, malo, raul rekow, percussion, afro-cuban, drummer, drums, percusionist, conga, latin rock

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Latinas Business Owners “La Mejor Bakery”

Read more Dandole un vistazo a La Mejor Panadería propiedad de Carmen Elías

People & Blogs

Q&A about Estafany Mendez's Dia De Muertos Virtual Tribute

Read more The Calle 24 Latino Cultural District staff team get to learn about Estafany and her team behind her Día de Muertos Passion Project that will be showcasing on October 26, 2021. Tune in to learn about the skaters, cinematographers and where Estafny got her inspiration to create her video

People & Blogs

Calle24 Fiesta De Las Americas Video

Read more Fiesta De Las Americas is an annual celebration of our Latino Heritage. For Latino/a/x Heritage Month, Calle 24 had performers from all over the Americas perform right here on Calle 24. We were lucky to have so many people from all over the continent meet up and represent their countries. We also want to thank our relatives at the American Indian Cultural District for the opening ceremony. Calle 24, San Francisco and the rest of the Americas is on native Land. It is our duty as the Latino Cultural District to always acknowledge that fact. We really appreciate your time for stoppping by to watch a little bit about Calle 24 so sit back, relax and enjoy the video!

People & Blogs

Calle 24 Interviews Mary Travis-Allen from the AICD

Read more Calle 24 interviews Mary Travis-Allen the Board President of the AICD (American Indian Cultural District of San Francisco) Tune in! Here's a message from the AICD: Please join us for the American Indian Cultural District’s One Year Anniversary and Cultural Hub Grand Opening Celebration on Saturday, September 25th from 12 - 3 pm at Great Meadow Park (Bay St. San Francisco, Ca 94123) as we Honor Voices of the Past and Elevate Visions of the Future. For the protection of our community please wear face masks and practice social distancing. The New American Indian Cultural District Cultural Hub will include the International Indian Treaty Council, Restoring Justice for Indigenous Peoples, Association of Ramaytush Ohlone, Save California Salmon, and serve as a satellite office for the American Indian Cultural Center. Be sure to stay connected! Join our Facebook Group, add us on LinkedIn & follow us on Twitter & Instagram for updates in real-time!- Sharaya Souza

People & Blogs

Conversation w/ IL POLLAIO Restaurant

Read more We welcome Alejandro and Paula, owners of the new IL POLLAIO on 2859 Mission Street between 24th & 25th. Although they are new to the Latino Cultural District, they are not new to San Francisco. Their original restaurant in North Beach has been making juicy, perfectly grilled chicken since 1984!

Live w/ AfroXicana Organizer Simone Jacques, su Mamá, y Abuelita!

Read more We interview a family dynasty of organizers in the Mission District. “I come from people who withstood colonization and who withstood all of these hardships knowing that I’m on the shoulders of giants.”

Mayor London Breed Speaks on Calle 24

Read more “We want to make sure that people have a platform, to pray, to feel your pain, to hear from one another, to grieve, to process this grief, and then, at the end of the day, we want people to go home safe.”

Live with Alicia Bustos Sandoval

Read more Alicia talks about her organizing history, how she left school to join Dolores Huerta on her speaking tour, and how she started working with UFW, all over the country. “Working for UFW has always been a passion for me because I’m giving back to my ancestors, my parents, my grandparents who have fought very hard.” “I always come back to the Mission. I feel very honored to be giving back to my community, the place where I was born.” “I remember going to my primo’s house, Miguel’s house, for birthdays, get togethers, my abuelita worked at La Palma for over 20 years, my parents got married at St. Peter’s Church.” She also talks about her commitment to her health transformation. On her work with Housing Rights Committee “We’re committed to helping tenants out, we’re accepting calls Mon-Thurs. from 1-5. Even though there’s a moratorium in place, that’s not enough, there’s a lot of tenant harassment, tenants are leaving, they’re scared. How can they save up for those six months rent, they’re not even working right now?” Call them at 415-703-8644 if you need help with housing. They have two offices, one in the Mission and one in the Richmond District. They also give counseling if you live in public or subsidized housing.

Live w/ Calle 24 Executive Director, Susana Rojas!

Read more Susana Rojas, our new Executive Director talks about her history in the community, about being on the Covid 19 Latino Task Force, communications and outreach around educating businesses on guidelines and safety standards with care to make sure that nobody is getting sick. Right now Latinos are disproportionally affected by the crisis in San Francisco. “I’m extremely proud of being Latina, extremely proud of being Colombian, and extremely proud of being a woman. As a woman, it showcases the power that we can hold and the leadership that we can come and bring, to not only to maintain the culture, but to advance it and help it evolve and merge different generations to make our culture stronger. It gives me an opportunity to help my community, to be of service. My goal is for Calle 24 to be that hub, where people know that they can come, and maybe we don’t have the services that they might need, but that we will have the connections to get them the services that they need, and that whenever they walk by 24th and Capp, and they see that office, they know that that’s home.”

Interview-Valerie Tulier-Laiwa & SF COVID-19 Latino Task Force

Read more Valerie talks about coordinating the Latino Task Force, how it was created with the ongoing input from more than 30 Community-Based Organization answering three questions: what is your priority issue? What is the solution? How can we connect government with community? She talks about the different committees, trying to ensure a steady flow of resources to fill needs. Looking for reusable masks, cleaning supplies, gift cards. If you can give 10k masks today, they would be distributed immediately.

Ivan Garcia from Clínica Martín-Baró

Read more Ignacio Martín-Baró was a psychologist and Jesuit priest, and he devoted his efforts in El Salvador during the civil war. We are coming up on the 30th Anniversary of when he was killed along with six other priests and a housekeeper and her daughter in El Salvador. One of the clinic’s founders, psychologist Felix Kury was influenced by Martin-Baró’s idea of collective healing, of not isolating people who need help in a waiting room, but of healing within community. Ivan talks about volunteering and staying mindful of Martín-Baró’s principles. The clinic will be moving soon, to Alabama between 24th and 25th, the old location will have a sign with the new address. “I try to move every day being mindful of how you see something, and you have the capacity to help. Not for clout, not to make you feel better, but because you’re in the position to do so.”

Ariana Cruz, founder of Sew Frisco

Read more Ariana Cruz talks about her love of fabric, layering fabrics, how SF used to be a big garment hub, wanting to pay homage to that history. She talks about what sewing means to her. Love and memory, memories of the city and the impact of how it changes, and how it drives her art. Making wearable art. Her work for ReclaMisión, working with Loco Bloco designing and creating costumes. Teaching others how to sew, embroider, offering workshops and bringing the skills back to the Mission. She has started a youth sewing intern project with Jamestown at MLVS, working with developing creative themes, pattern construction, sewing on a production level on a larger scale. How as a seamstress, the biggest highlight is the look on people’s faces when you give them their custom design. Her advice to those starting out: “Don’t be afraid to just start. Everyone’s creative voice is different. It’s not about who likes it, if someone doesn’t, someone else will. Invest in your fellow artists. Don’t be afraid to reach back and pull up the next person.”

Dance Mission Celebrates Turning 20 With Adelante

Read more We talk with Stella Adelman about the history and legacy of Dance Mission Theater, and about Adelante, the 20 year celebration tonight, one night only.

Mission Loteria With Luis Quiroz

Read more We speak with Luis, Marketing Director of the Mission Loteria campaign. Shop your favorite merchants along Mission Street and collect various different icons (stickers) and complete your #MissionLoteria game board. It takes place along Mission St. from Duboce to Cesar Chavez. Using imagery inspired by the Mission, local artists, Valeria Olguín, Gabriela Aleman (Smug Morenita), and Ivan Camilo Lopez are recreating game pieces for this shopping campaign with original icons like “El 14 Muni,” “El Super Burrito” and “Las Muralistas.”

La Doña and Encuentro del Canto Popular

Read more We interview Mission-raised, up-and-coming musician and music educator Cecilia Peña-Govea AKA La Doña, who is co-hosting Acción Latina’s Encuentro del Canto Popular at the Chapel, this Sunday, Dec. 8th. She has been playing with her family, La Familia Peña-Govea since she was little. Her musical influences include reggaeton, dembow rhythm, cumbia, rancheras and hyphy. She says, “Don’t let anyone else shape your creative output. The only thing you have are your own ideas, your own unique output. Don’t create for your audience. Create for yourself.”

Gloria Dominguez of Mission Girls

Read more Gloria Dominguez of Mission Girls talks about “valuing and building up sisterhood, and trying to promote being agents of our community and seeing change… building values of respect and integrity.” She talks about violence prevention and having a safe space for girls to find support, serving girls throughout the city, and their new home in the old police station.

Welcome to Calle 24 Latino Cultural District!

Read more Special shout out to Alma Herrera-Pazmiño for el video, Soltron and Adriana Marrero for the canción, and all of the merchants, community organizations, artists, murals, and dancers

Calle 24 invites you to our Fiesta de las Américas!

Read more La Fiesta de Las Américas celebrates the independence of various Latin American countries and commemorates the culture, arts and music found from Patagonia to the Arctic Circle. It highlights the unique Latino diaspora experience which has cemented the Latino Cultural District as the center of Latino activism, arts, commerce, and culture in San Francisco since the 1940’s.

Melvign Badiola, Education Director at Brava Theater

Read more We speak with Melvign Badiola, Education Director, Performer, Producer, Stage Manager, Production Manager, Changemaker, Puppeteer and more. His passion for his work and for building community is contagious.

Chuy Gomez

Read more “I wanted to be in radio since I was probably 6-7 years old, my mom used to listen to Homero Campos on KBRG, and I always give him praise because he was the first gentleman who invited me to a radio station, and he gave me some 45s, and I could see the lights blinking, and cuing up records, and it was just like BOOM! That’s what I want to do.”

Fátima Ramirez and Josue Rojas of Acción Latina

Read more We talk with Fátima Ramirez, Cultural Arts Manager, and Josue Rojas, Executive Director, of Acción Latina about how their organization is growing and how adding children to the family helps to recharge. Fátima shares how we see artists as architects of the community we envision, and Josue talks about how the space is always transforming to fill different needs, and how we are fighting for the soul of San Francisco. Support your local artist!

Alexis Terrazas, Editor of El Tecolote

Read more We speak with Alexis Terrazas about his work as Editor-in-Chief of El Tecolote. He talks about taking the reins at an institution, covering stories that matter, and asking the community for story ideas.

Interview With Anne Cervantes

Read more Anne talks about urban design, placemaking, the history of the neighborhood, gentrification, Juana Briones and the importance of documenting Latino cultural assets and history.

Interview with Allen AJ Napolis

Read more AJ talks about the fear factor in the current state of affairs around immigration, the history of immigrants being scapegoated and trauma in the community, particularly affecting children.

Juan Rivera, Director Of Marketing and Communications, Carecen SF

Read more Juan Rivera talks about coming from a place of strength, knowing how to organize, the immigrant experience, rights and resources that Caracen provides, and how to help.

Live interview with Stacie Powers, Executive Director of Brava

Read more Stacie talks about the history of the Brava Theater and her role in preserving it as a cultural hub. She shares why she does it, how she loves watching people leave the theater after a show, about their youth programs, Baile en la Calle, and more.

Sam Moss talks about the genesis of existing nonprofits in the Mission and the history of Mission Housing. He shares how they are building 1000 affordable units and how he works with Deputy Executive Director Marcia Contreras to provide much more tha

Read more Sam Moss talks about the genesis of existing nonprofits in the Mission and the history of Mission Housing. He shares how they are building 1000 affordable units and how he works with Deputy Executive Director Marcia Contreras to provide much more than housing.

Interview with Paul S. Flores About We Have Iré

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Interview with Daniel Parada on Zotz Comic Books

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Interview w/ Jessica and Maria about Clínica Martín-Baró

Read more Interview with Jessica and Maria from Clínica Martín-Baró. Getting ready for their upcoming Fundraiser on Saturday, June 8th, at the Calle 24 Office from 5pm to 11pm

Live with Stella Adelman from Dance Brigade's Dance Mission

Read more Watch as Stella Adelman talks about her deep Mission roots, her mentors and influences, her time studying in Cuba, at Mission High, storytelling through dance, and information on the upcoming D.I.R.T. Festival, Dance in Revolting Times.

Soft Opening for the Calle 24 Office

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Interview with our first Executive Director, Tomás Riley.

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Raul Rekow: A Life Remembered

Read more A tribute to the late Raul Rekow. Compiled by his children with lots of family photos and home videos. The soundtrack is mostly Raul singing (with Karl Perazzo, and with Santana). One of the songs, "O Ya De" is an unreleased joint effort between him and Tony Lindsay, and Raul held the song close to his heart. The last song was written, performed, and recorded FOR Raul shortly after he was diagnosed, by his dear friend Eliel Lazo. It became a fight song of sorts for him, and we thank Eliel greatly for bringing him so much joy during such a trying time. We hope you enjoy.

People & Blogs

raul rekow, santana, percussion, drums, drum, conga, drummer, percusionist, malo, sapo, dakila, latin rock, afro-cuban

Live with Eva Royale.

Read more Eva Royale, a longtime United Farm Workers activist, shares with us a bit of her life as the daughter of farm workers in the Central Valley, a community leader in La Mission, and her legacy as the Executive Producer of the annual Cesar Chavez Parade and Festival.

Calle 24, meet poet Josiahluis Alderete

Read more Josiah Luis Alderete is a full blooded Pocho spanglish speaking poet from El Area Bahia who learned to write poetry in the kitchen of his Mama’s Mexican restaurant. He was a founding member of San Francisco’s outspoken word troupe The Molotov Mouths. He is also a radio insurgente whose stories have appeared on KALW’s “Crosscurrents” and whose show “The Spanglish Power Hour” aired on KPFA. He curates and hosts the Latinx reading series SPEAKING AXOLOTL in Oakland which happens every third Thursday of the month at Nomadic Press Studios. Josiah Luis Alderete’s book of poems is expected out this year from Black Freighter Press. he currently resides in the Iron Triangle in Richmond where he’s still waiting for Quetzalquatl to arrive.

Live screenprinting with Calixto Robles!

Read more At Paseo Artistico, in the Calle 24 office, Calixto Robles demonstrates screen printing.

Live with Monica from Bladed SF!

Read more Learn about the art and craft of microblading, what it takes to be certified to practice, and what to expect from a session.

Live with Amparo from Puerto Alegre #2

Read more Amparo shares the beautiful story of how her family's business evolved and carrying on the vision of her father.

Live with Manuel and Carla from Eterna Primavera Bakery!

Read more We talk with Carla and Manuel of Eterna Primavera Bakery. Experience some delicious Guatemalan Pan Dulce on 24th and Alabama.

Live with Sergio, founder of El Corazon Gallery Furniture Outlet!

Read more We talk with Sergio from El Corazon Gallery, a family furniture business.

Temo's Cafe Reopening!

Read more We had lots of food and pastries that we had to get rid of, we have to plan further ahead because restocking is harder. Customers are saying, “Wow, we’re glad you guys are open, it’s good to see you, the positive energy makes you feel good to be back.” Learn about all of the measures they’re taking for everyone’s safety. Visit Temo’s on 3000 24th Street!

Conversación w/ Juan Gonzales, Founder of El Tecolote

Read more We speak with Juan Gonzales, founder of El Tecolote, celebrating its 50th anniversary. El Tecolote is California’s longest running bilingual newspaper, serving Bay Area Latinos since 1970. Juan talks about his passion for journalism, El Tecolote’s origins in La Raza Journalism at SF State, looking for an independent outlet for the stories that came out of the class. He remembers early days publishing out of people’s kitchens, laying out the paper using rubber cement before computers were part of the process. How existing coverage of the Mission was often negative, and people welcomed the opportunity to tell their own stories when El Tecolote did a five-part feature on the neighborhood.

Live interview w/ Evolved SF!

Read more Thalia and Fernando, co-founders of Evolved SF, talk about supporting local artists, bringing people together, and their #ShopSmall vendor market on Small Business Saturday, Nov. 30 from 2-7pm.

Live interview with Bernardo Gonzalez aka Dr. Rock!

Read more After 35 years of running his dental practice, Dr. Bernardo Gonzalez, a.k.a. Dr. Rock, is going through the process of registry to the San Francisco Legacy Business Program with the help of Calle 24’s Business Liaison, Gabby Lozano, and Kerry Young of SF Heritage. In the 60s his father purchased the property on 2720 24th Street in an auction. The building would serve as the family’s shoe store business, and years later as Dr. Gonzalez’s dental practice. For the last three decades, Dr. Gonzalez’s work has extended beyond his dental office, contributing to the historical and cultural memory of the community. In 1981, under the oversight of the 24th Street Merchants and Neighbors Association, Gonzalez helped organize the 24th Street Fair later known as Fiestas de las Américas. Following the sucess of the fair, he joined Roberto Hernandez, then director of RAP (Real Alternatives Program) and other community organizations to create the Mission Economic Cultural Association or MECA. MECA took over the organizing of the 24th Street Fair and Cinco De Mayo festivals, which at that time were run by Gonzalez and Mission Neighborhood Centers. Later, Gonzalez became president of the organization and ran it from 1990-1992. In 1983, after completing his studies at UCSF School of Dentistry, he opened his practice: Dr. Bernardo Gonzalez III Dentistry. While fulfilling roles of dentist and community organizer, Gonzalez also became involved in the music industry. He worked as security staff for Bill Graham Presents, rubbing shoulders with iconic bands like The Grateful Dead, Rolling Stones and others. In 1985 Gonzalez became the manager of Malo, the Latin Rock band that produced the hit “Suavecito.” In this position he worked with rock legends like Bill Graham, Jerry Garcia and Carlos Santana. During this time Gonzalez’s office served as a place for music gatherings, and today the space encapsulates this history as a makeshift museum of Latin Rock, displaying awards, posters, guitars, photos and other gems from Gonzalez’s time in the music industry that capture his unique and lasting contributions to the Latin Rock scene of the Mission District. Gonzalez’s dental practice has served three generations of families in the district and has always offered bilingual services to provide access for monolingual Spanish-speaking families. Some of the services provided include emergency dental services, routine exams, and family and child dentistry. Dr. Gonzalez became “Dr. Rock” when a patient, Arturo Carrillo, came in for dental work. Upon seeing all the rock memorabilia on the office walls, Carrillo started calling him Dr. Rock, and the name stuck as the two worked together organizing Carnaval for many years. From this came the name Dr. Rock & Latin Rock, inc. Under the SF Legacy Business registry, Dr. Bernardo Gonzalez III Dentistry will be recognized for its community-serving cultural assets and contributions to the city of San Francisco. To qualify for the Legacy Business Program, a business or organization must be 30 years or older; it must be nominated by a board of supervisors or Mayor; and proven to have made a significant impact in the history or culture of the community through a board hearing. To apply, qualifying businesses must complete a legacy business application and pay a $50 fee. The registry is a tool for providing educational and promotional services to Legacy Businesses to encourage their success. The Office of Small Businesses provides business licenses and permits, access to capital options, oversees ADA requirements and compliance, offers legal resources on mandates and labor laws, zoning and land use, and building permits, among other resources. All of these are readily available through appointments or through their website https://sfosb.org/ In the past 10 years the Mission District has seen 10,000 Latino families displaced, and while there are some laws that protect tenants, no laws exist to protect businesses. As the Mission District continues to face skyrocketing rent costs, San Francisco’s small businesses and organizations need as much support as possible, and the SF Legacy Business Registry is an important resource. Dr. Bernardo Gonzalez III Dentistry will join other registered legacy businesses and non-profts in the Calle 24 Latino Cultural District, including Acción Latina, Instituto Familiar de La Raza, Galería de la Raza, Pop’s Bar, Saint Francis Fountain and Casa Sanchez. The Legacy Business Registry will ensure that these community hubs remain a vital part of our neighborhoods for years to come.

Diana Medina con Diju Jewelry & Gallery Nos platica sobre su vida y su negocio!

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Live with Karla Rosales-Barrios with Pass the Sauced!

Read more Watch Karla talk about her new salsa business, Pass the Sauced. She shares business insights for up-and-coming entrepreneurs and resources that people can utilize to begin their business journey.

Live with Joe Guerra from The Mission’s Barbershop located on 3422 25th St!

Read more Joe talk about his first haircuts, how "You're not paying for a haircut, you're paying for a therapy session," how much it meant to be able to open where he grew up. "Every haircut is a walking billboard!"

Live with Saira from Casa de la Condesa Restaurant!

Read more Saira talks about the history of La Condesa, roots in Sinaloa and Zacatecas, and Mexico City, and the importance of family and sitting down for a meal together. How food is a way to show love, and how her mom has always shared that with every meal.

Live with Lourdes from L's Caffe!

Read more Watch an interview with Lourdes Lozano, who talks about where their name came from, their history in the neighborhood, featuring local artists in the cafe, neighborhood changes, being a green business, and much much more.

Interview with Luis Gutierrez from La Reyna Bakery!

Read more We interview Luis Gutierrez and talk about the history of the neighborhood, how people lived in the old days and how it's changed.

Interview with Carmen Elias from Bakery la Mejor!

Read more “The truth is ... I don’t know anything about bread,” La Mejor's Carmen Elias admits with a laugh. But she knows about community, so she called on her father’s old panadería co-workers from the 70s and 80s to be her first employees and handle the baking.

Interview with Kate from Alley Cat Books!

Read more Watch an interview with Kate and Marco from Alley Cat Books. Kate talks about her long history with bookstores in the Mission, the history of the building, some of the things that happen in this community space and refuge, how the space evolved with Michael Roman’s input, and how popular the free box is.

Entrevista con Ana de Ana’s Dreams Hair Salon en la Calle 24!

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